I focus on leveraging disruptive technologies and a user-centred, design-led process, to solve business challenges and create products users love.
I’m passionate about design and believe good design is a result of both a well defined problem statement and the collaborative and iterative process of product design.
As an executive digital transformation leader, award winning product designer and trusted client-advisor, I pride myself in being able to form, lead and channel creative teams in harmonious collaboration whilst managing value through pragmatism.